Institution
Generic Business
 
Vision

The strong commercial presence must be felt in each and every Govt.Institution across the country by end Dec,2010 and garbing the share of around 5% of the allocated budget for its supplies of quality medicines.

Our Prestigious Customers
State Government Central Govt of India Public Sector Institutions Others

Tamil Nadu Medical Services Corporation (TNMSC).
Andhra Pradesh Health and Medical Housing Infrastructure Development Ltd.
Rajasthan Medical Service Corporation Ltd.
Directorate of  Health Services, Orissa.
Bihar Medical Services Corporation Limited, Patna.
Directorate of Health Services, Delhi.
Punjab Health Systems Corporation.
Directorate of Health Services, Assam.
Kerala Medical Services Corporation, Trivandrum.
Directorate of Health services, Goa.
Directorate of Health Services, Maharashtra.
Directorate of Medical Education and Services, Maharashtra.

ESI
(Employees state insurance corporation)
CGHS
(Central Government Health Services)
DGHS
(Director General of Health Services)
DGAFMS, Delhi

AFMSD, Delhi
(Armed Forces Medical Stores Depot)

AFMSD, Lucknow

AFMSD, Mumbai

Indian Railways
BHEL
Steel Authority of India
Coal India Ltd
P &T
ONGC

Port Trust
Apollo Hospitals

Miltary Hospital

Command Hospital

Redcross Hospital

 
Institutional marketing has seen an unprecedented growth over the last decade owing to the fact that the overall budget is around a whopping figure of Rs.60 billion. Both State and Central Governments consider healthcare top priority and utilize their local budgets as well as World Bank project aids. The aim is to cater to the needs of the most economically deprived classes in the deep interiors of India. For this, quality drugs are produced in bulk through various means.
 
Advancements in Information Technology have helped to improve the reach of Public Health Awareness Programmes, by plugging loopholes in purchase and distribution. This has led to a more transparent system that has paved way for more competition. The tenders have started attracting the attention of multinationals too. All the more reason to strengthen the Institutional Marketing and increase its market share.
 
Today, most of the Institutions seek the opinion of the expert committee in finalizing the drug schedule so as to include the lastest molecules. Every year sees the inclusion of at least 20 to 25 new drugs in their list of antibiotics, cardiovascular drugs, anti-diabetic drugs, anti-tuberculosis drugs, etc. Considering this, we have strengthened our Institutional Marketing to ensure that the benefits reach the poor and the needy while also being profitable.
 
The potentiality of Institutional Marketing calls for more Field Managers in all States to cover all Government Institutions including Railways, ESI and other public sector undertakings.
 
While appointing more Field Force across India, we have also strengthened our Distribution Network at all levels throughout the country. Out of a firm commitment
to excel previous sales records, we have decided to participate in all tenders floated this year, thus taking the company to tremendous heights.
 
We have a significant presence in Institutional markets including Defence Establishments, Indian Railways, Steel Authority of India, Coal India Ltd and various other state health services in New Delhi,Bihar,Assam,Orissa,Uttarkhand and Maharashtra etc.,
 
Our presence in the Institution business in different segments
  • ANALGESIC
  • ANTIBIOTICS
  • ANTIDIABETIC
  • ANTIFUNGAL
  • ANTIINFLAMMATORY
  • ANTIPSYCHOTIC DRUG
  • ANTIMALARIAL DRUG
  • VITAMIN
  • VITAMIN AND IRON SUPPLEMENT
  • NEUTROCITICAL
  • And many more products..
 
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