Growth in consumer awareness owing to specially designed awareness programmes and powerful direct selling techniques has rendered a new dimension to the marketing of consumer products. Basic formulations like paracetamol, cough syrups, ayurvedic preparatory medicines and other external applications like oils and creams have managed to reach the consumer more easily than ever before, changing the face of the pharma market.

We have kept pace with this development by making a major foray into the burgeoning Over-the-Counter (OTC) segment by planning to roll out our range of 7 to 8 products. The products on offer cover segments like pain management, stress management, skincare, nutraceuticals and diabetes control.

The OTC market is currently valued at Rs.3,600 crore and offers a good opportunity for growth. Initially, we plan to roll out our OTC drive in Tamil Nadu and Kerala markets and will soon expand to other markets as well.

Our R&D team is in the process of developing several other OTC formulations which would be rolled out in the market soon. We also have plans to market our products in the overseas market. We have already filed necessary papers in Malaysia and Kenya to launch our products this year. We will also file papers with the Sri Lanka Government for marketing our products there.