Institutional marketing has seen an unprecedented growth over the last decade owing to the fact that the overall budget is around a whopping figure of Rs.60 billion. Both State and Central Governments consider healthcare top priority and utilize their local budgets as well as World Bank project aids. The aim is to cater to the needs of the most economically deprived classes in the deep interiors of India. For this, quality drugs are produced in bulk through various means.

Advancements in Information Technology have helped to improve the reach of Public Health Awareness Programmes, by plugging loopholes in purchase and distribution. This has led to a more transparent system that has paved way for more competition. The tenders have started attracting the attention of multinationals too. All the more reason to strengthen the Institutional Marketing and increase its market share.

Today, most of the Institutions seek the opinion of the expert committee in finalizing the drug schedule so as to include the lastest molecules. Every year sees the inclusion of at least 20 to 25 new drugs in their list of antibiotics, cardiovascular drugs, anti-diabetic drugs, anti-tuberculosis drugs, etc. Considering this, we have strengthened our Institutional Marketing to ensure that the benefits reach the poor and the needy while also being profitable.

The potentiality of Institutional Marketing calls for more Field Managers in all States to cover all Government Institutions including Railways, ESI and other public sector undertakings. While appointing more Field Force across India, we have also strengthened our Distribution Network at all levels throughout the country. Out of a firm commitment
to excel previous sales records, we have decided to participate in all tenders floated this year, thus taking the company to tremendous heights.

We have a significant presence in Institutional markets including Defence Establishments, Director General of Supplies & Disposals (DGS&D), Tamil Nadu Medical Services Corporation (TNMSC), Armed Forces Medical Stores Depot (APMSD), Director General of Health Services (DGHS), Employees State Insurance Corporation (ESIC), Central Government Health Services (CGHS), Railways, Postal & Telegraph (P&T) and various other State Government Institutions and Government Aided Medical Schemes.